Wednesday 7th May 2014
ASLIB, London
A repeat of the successful training course on marketing for information professionals. The course employs a step-by-step approach to marketing and examples from inside and outside the library and information sector. More at www.aslib.co.uk. www.aslib.co.uk.Feedback from the course included:
"There was a good balance between marketing models and information relating to library services."
"Very good at keeping things relevant to delegates' roles - gave fantastic tips for us to take away and
seemed genuinely interested in what we were doing."
"Knowledgeable and helpful trainer. Was very pleased with the course and would recommend it to others."
Thursday 15th May 2014
Aslib, London
Professional skills, good subject knowledge and a thorough understanding of user's needs are undoubtedly important aspects of a library and information service. However, as we all know, being good at a job does not automatically make someone a good manager. Those new to management may feel they lack specific knowledge or experience or are often simply daunted by the time it takes as well the challenging demands of their new role.
This one day course is aimed at first time managers or for those who wish to refresh their skills, who have line management responsibility for one or more staff. More at www.aslib.co.uk
Tuesday 10 September, 2013
CILIP Headquarters, London
Marketing yourself, your products and your services, and leading and managing internal change are a necessity for any professional looking to successfully position themselves and their business in today's economic climate. Through a series of case studies, including those provided by delegates in advance, this course will use the key components of marketing and change management to work through specific scenarios in a participative and practical day. More at: www.ukeig.org.uk.
Pharma-Bio-Med Conference
3-5 November 2013 2013
Berlin, Germany
Marketing should be a way of working rather than a discrete initiative handled as a project in a strategic plan. Adopting a 'marketing mind' in all aspects of information work will ensure that products and services are continuously satisfying customer needs. Thus, embedding marketing activities into strategic information management work is a natural progression. It offers the opportunity to highlight, plan and execute activities arising from specific strategic aims in an informed way.This presentation will look at strategic issues facing information services such as the influence of social media, stakeholder engagement and influencing decision makers. Marketing practices can be used to clarify the way forward in addressing these issues.
Wednesday 20 March, 2013
The Barbican, London
A training course on marketing for information professionals held at Aslib in April 2013
using a step-by-step approach to marketing and examples from inside and outside the
information sector. More at www.aslib.co.uk. Feedback from
the course included:
"There was a good balance between marketing models and information relating to library services."
"Very good at keeping things relevant to delegates' roles - gave fantastic tips for us to take away and seemed genuinely interested in what we were doing."
"Knowledgeable and helpful trainer. Was very pleased with the course and would recommend it to others."
Shaida Dorabjee and Elisabeth Goodman ran a workshop on these two essential activities for information managers on 21st March 2012 in London. Further details from SDIS or www.ukeig.org.uk/training
Pharma-Bio-Med & Biosciences Conference.
Venice, Italy. 14-16th November 2011
www.pharma-bio-med.com
Shaida ran a tutorial which explored the partnering process and identify the many possible partners who could work effectively with the information service. The tutorial also examined some of the partnering relationships in more detail and identified the skills and competencies needed to develop effective partnering.
Download the presentation slides (PDF, 276kB)
Seville, Spain, 8-10 November 2010.
Shaida gave a presentation on the importance of marketing for information professionals. The Pharma-Bio-med Conference focuses on driving business innovation at all stages of a drug's progression, from discovery research, through pre-clinical assessment, clinical, regulatory, safety, post marketing surveillance, and business and competitor information. [more...]
Epsom, Surrey, 21st April 2010.
Marketing Matters. Maintaining a visible, viable and vibrant information service. [more...]
CSLIG Meeting, London, 19th November 2009.
presentation slides (PDF, 276kB)
Online, London, 2nd December 2009.
presentation slides (PDF, 1.3MB)
Pharma-Bio-Med, Dubrovnik, Croatia, 2-5th November 2008.
www.pharma-bio-med.com
Download the presentation slides (as a PDF file).
UKeiG Training Course on Biomedical Information, London, 26th November 2008.
www.ukeig.org.uk
Download the presentation slides (as a PDF file).
Online, London, 3rd December 2008.
www.online-information.co.uk
Download the presentation slides (as a PDF file).
Presented at PharmaBioMed, Athens November 2007 and Online, London December 2007.
Download the presentation slides (as a PDF file).
Presented at Online, London December 2006
Download the presentation slides (as a PDF file).
Presented at PharmaBioMed, Lisbon November 2006.
Download the presentation slides (as a PDF file).
Business Information Review (2004) Vol 21 No3 148-156
In a recent book on knowledge management, information professionals are urged to transform and brace themselves for a more active and dynamic role in the information and knowledge society.
However are information professionals rising to the clarion call? This article takes a challenging and deliberately provocative look at the role of the traditional information professional in an environment where others in information-related functions appear to take a more active part in the business, present a stronger image and ultimately may replace the role of the information professional.